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Flash 10 Player Beta Released
It’s that time again. The beta release of a new Flash player. Showing off all the fantastic things that we can produce for our clients 3 years out after good market saturation of the plugin. It might...
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Orange, PMOG, and the evolution of tools
This week sees the launch of the “World’s first internet balloon race” by Orange (arguably an evolution from this idea). Although it may seem like a short-lived gimmick, it could perhaps be more...
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MS Surface
It’s easy to see why everybody is so exited about Microsoft Surface, the technology and user experience are just amazing, imaging the possibilties. I could write and talk about this for days, instead,...
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The distinction between digital and real is breaking down
I’ve just read two great posts about “OFF=ON” from o’reilly radar and trendwatching. To quote trendwatching: “More and more, the offline world (a.k.a. the real world, meatspace or atom-arena) is...
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Search online for:
You may have noticed a new trend occurring in offline ads that want to direct users online, until very recently the standard method of driving people online from an ad was to give people the URL of the...
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Snow Crisis – committed creatives
When the snow hit on monday 2nd feb, John and Rob, creative leads on Crisis didn’t hang around. Quick as a flash they banged out a creative concept, made the executions themselves, took the creative...
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Idea of the year
Young & Rubicam have just announced the winner of their Idea of the Year awards. These awards are chosen by Tony Granger – the global chief creative officer and his global creative board. The...
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Sony’s stealthy approach towards interactive augmented reality
Through luck or foresight, Sony appear to be converging on something of a home technology miracle – but to see their approach clearly we should first step back and take a look at the development of...
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